Gabriel Rojas

Top Producer, Senior Sales Associate


  CalBRE 01904198

  • Mad about Lofts & Conversion Properties
  • SFAR Board of Directors 2015
  • Human First, Realtor Second

Agent Profile

Gabriel Rojas grew up in two disparate worlds, dividing his time between the pastoral countryside of New York’s Finger Lakes and the urban dynamo of New York City. His father, an accomplished fashion photographer, encouraged his visual development early on, resulting in an extraordinary eye for detail which Gabriel has channeled into his love for real estate, architecture, photography, and design. His father’s photo studio was located in Manhattan’s notorious Meat Packing District and was a pioneering real estate play long before it became the hip and trendy destination it is now.

While working in advertising sales in 2000, Gabriel’s interest in real estate took flight with his investment in what was to become the “Harlem renaissance.” Seeing the vast potential in Harlem, an area he knew was destined to succeed, he purchased a home in the gritty but up-and-coming neighborhood. His investment there would become a profitable rental property once he decided to make the move west to San Francisco.

For real estate buyers and investors, Gabriel brings the same opportunistic outlook to the San Francisco market. Beginning as a leasing agent in the historic Mission District, Gabriel quickly built his knowledge of San Francisco: its diverse neighborhoods, their unique character, and the kinds of people interested in becoming a part of them. Like New York, San Francisco provides people with an exciting opportunity to buy in a world-class city that’s experiencing incredible growth and build future value. For sellers, Gabriel provides a comprehensive framework to prepare a home for market, and get it listed and under contract at the highest potential price in the current market–all in the shortest amount of time.

Persevering, ambitious, and an extraordinary listener, Gabriel stakes his success and reputation on his uncompromising attention to detail and his pioneering spirit.

As a dedicated real estate professional, Gabe has helped his clients navigate the real estate market with confidence for over 15 years. Bringing to bear his vast experience, advanced market knowledge and natural affinity for people, he strives to be a true partner to his clients; when you work with him to buy or sell a home, you can expect him to advise you just as if he were negotiating his own home purchase or sale.

Since embarking on his real estate career in New York in 2000, he’s been a home buyer as well as a seller, and an investor in rental property. Today he spends his days as a realtor and investor in the thriving San Francisco and Oakland markets, sharing his years of experience with each and every one of his clients.

Areas of Expertise:

  • Property Listings
  • New Construction
  • Loft and Conversion Property
  • Clean Construction Advocacy
  • Rental Property Investment/Advising
  • Corporate and Personal Relocation
  • Exclusive Off-Market Listings/Developer Offerings
  • Paperless Transactions


  • CIPS – Certified International Property Specialist

Current Memberships and Affiliations:

  • The National Association of Realtors (NAR)
  • California Association of Realtors (CAR)
  • San Francisco Association of Realtors (SFAR)
  • Member – San Francisco Chamber of Commerce

Posts Held:

  • Chair – SFAR Event Planning Committee 2016
  • Board of Directors – San Francisco Association of Realtors 2015
  • Chair – SFAR Education and Member Services Committee 2014-2015
  • Co-Chair – SFAR Event Planning Committee 2015

Past Memberships and Affiliations:

  • Member – Education and Member Services Committee 2013
  • Member – SFAR Global Alliance Committee 2013
  • Member – Commonwealth Club of California

Press/Published Works:

Client Testimonials:

“My experience with Gabriel is honestly the best experience with a realtor I have ever had. He truly listened to my needs and was extremely selective about only showing me properties that exactly matched what I was looking for. Not only that, but he went above and beyond what was required even after I had purchased the property. I had some problems in the initial stages after my purchase, and he continued to work with me and help, even though he had already completed his job. He is honest, trustworthy, and caring, and I really can’t recommend a realtor more! If you use him, you will be in excellent hands.”
Andre M.

“Gabe is without a doubt the best agent with whom we’ve ever worked. We would use him again in a heartbeat. He knows the market better than anyone, and he always looked out for our interests. He’s professional, courteous, and as ethical as they come. To top it off, he’s also a super nice guy. Hire him. You won’t regret it.”
– Ben W.

“We worked with Gabe to successfully purchase an investment condo in San Francisco. Since we were in the process of completing a 1031 exchange, we had a limited amount of time to identify and close on a property. Gabe’s knowledge of the SF market was tremendous, as he really had his finger on the pulse of pricing, availability, and the competitive landscape. His expertise ultimately led to a quick and smooth purchase for us. We would highly recommend Gabe to anyone looking for an honest, diligent, and knowledgeable real estate pro.”
– Romie B.

“Gabriel is absolutely the best! He sold my condo within a couple of weeks. I was initially worried because my condo was near a new construction and the view could be blocked once the new building went up. In addition, my condo did not have any of the amenities that several of the new developments seem to have (gyms, pools, concierge, etc). However, in our first meeting Gabriel already had a game plan. He showed my place to a ton of agents and some buyers before we even put it on the market. Once it was on the market, we had a buyer within hours and an offer well above the asking price! After some negotiations it was a done deal. All in a two-week time frame. Simply amazing! Thank you, Gabriel, for making it all so easy and painless.”
– Mona M.

“Gabriel is a highly professional realtor. He is detail-oriented, professional, and courteous. He’s one of the only agents I know to be consistently on time for appointments, too! His knowledge of the marketplace is second to none.”
– Jane M.

“My wife and I worked with Gabe this past spring in a search for a house in Pacific Heights. From the get-go, Gabe demonstrated that he was eager for our business without ever putting on a hard sell. We felt throughout the process that Gabe was working hard for us, that he listened to us, understood our requirements, and helped us formulate a strategy that enabled us to finally land a condo in the perfect spot for us. Gabe is very thoughtful and professional, easy to work with, and dedicated to his clients. We recommend him highly to anyone seeking to buy a house in San Francisco.”
– Luke B.

“We chose Gabriel as our agent to help us buy a condo in SOMA a couple months ago. Not only did he find us our dream property, but he had the right connections to get us a showing before it hit the market, giving us a huge advantage over other buyers. I’m happy to say we have now moved into our new place and absolutely love it. Many thanks to Gabriel for a fast and smooth transaction and helping all along the way.”
– Scott B.

“We recently purchased a condo in the city and Gabriel really worked hard for us and got the job done. He was polite and friendly and really knew what to tell us and how to find what we needed.”
– Katrina G

My name:
Gabriel Luis Rojas
I am:
A work in progress and doing what I love.
Born In:
Languages Spoken:
English and limited Spanish.
Proudest Moment:
Surviving NYC at 17 with $50 to owning property by 29.
Biggest Challenge:
To never become complacent.
Alarm Clock:
The sun and maybe a few honking cars...
Perfect Day:
No alarm, Yerba Mate or strong coffee with great food, a run or some tennis, helping a client fulfill their goals, and lots of laughter.
First Job:
Paper route at age 12.
Super Hero Power:
To fly and to feed the hungry.
Favorite SF Neighborhood:
Wherever I may roam.
Making every client's goals come to fruition.
Climb is:

What do you love about San Francisco?

While I love (the heart sign) NY, I've left my heart in San Francisco. The outdoor lifestyle, technology-driven economy, and amazing homes are what I love most about the city.

Gabriel's Properties