Michael Soon

Michael Soon

Senior Sales Associate



  CalBRE 01734281

  • Top Producer 2012, 2013, & 2014
  • Residential, Multi-Unit, Income Properties
  • Serving San Francisco & the Peninsula
  • Fluent in English, Mandarin, & Cantonese

Agent Profile

Michael Soon has been making dreams come true, one home at a time, for close to a decade. His passion for real estate is rooted all the way back in his childhood when he helped his parents manage several properties. As a native San Franciscan home-grown in the Sunset District, San Francisco was Michael’s playground. Over time, he started to pay more attention to the different types of buildings and their architectural styles within San Francisco’s forty-nine square miles. At an early age, Michael saw his parents work long, hard hours and save relentlessly so they could buy a home. Since then, he has grown to understand their sacrifice and the importance real estate plays in a person’s life. The support and stability that real estate brought his family allowed Michael an opportunity to pursue his own dreams and aspirations. This understanding combined with his passion to help people realize their own dreams through real estate are the core foundation that Michael builds upon as a Realtor.

Michael began his real estate career at the start of the nation’s biggest real estate and economic downturn in recent history. Facing numerous challenges early on, he never strayed from his main focus: helping his clients fulfill their real estate dreams. Understanding his client’s goals has helped Michael negotiate successful outcomes for buyers and sellers on all types of properties throughout the San Francisco region. Real estate, whether buying or selling, can be quite a journey, and Michael will be there every step of the way.

Prior to joining Climb Real Estate, Michael was a top-producing agent at Coldwell Banker in San Francisco. He earned multiple awards at Coldwell Banker including, most recently, Coldwell Banker’s prestigious International Diamond Society Award for 2011 and 2012 and President’s Circle for 2013 and 2014. Michael employs his successful experiences with single-family homes, condos, multi-unit properties, commercial investments, and land development to ensure his clients have every advantage possible. Over the years, Michael’s success has been due in part to the extensive network of resources he has built to provide pre- and post-sale support for his clients.

Michael loves all that San Francisco and the Bay Area have to offer. He enjoys bringing his family to his favorite childhood places as well as discovering new family favorites. Michael can be found frequenting many of San Francisco’s unique commercial neighborhoods including Irving Street in the Sunset, King Street in Mission Bay, Fillmore Street in Lower Pacific Heights, and 24th Street in Noe Valley.

Michael now lives in South San Francisco with his wife, two young sons, and two dogs. He frequently explores the Peninsula with his family and has gained incredible knowledge of the area. Over the last few years Michael has expanded his real estate success from San Francisco into the Peninsula, from Daly City to San Mateo.

As well as being a successful and knowledgeable real estate agent, Michael is also a successful entrepreneur. He and his wife founded Diddalidoo, an indoor play center for young children 0-4 years old located in San Bruno, California, shortly after welcoming their first son in 2011.

My name:
Michael Soon
I am:
Still looking for my unicorn.
Born In:
San Francisco.
Languages Spoken:
English, Mandarin, Cantonese.
Proudest Moment:
The first time my oldest son strung together the words, I love you Baba.
Biggest Challenge:
Being the best husband and father to my family.
Alarm Clock:
My inner fire for all things real estate.
Perfect Day:
Knowing I made someone very happy that day.
First Job:
Lacing soccer shoes for Sunset Soccer at their original location on Irving and 33rd Ave.
Super Hero Power:
Flying. Super-fast flying!
Favorite Bay Area Neighborhood:
Where I grew up: the 'Set.
My mother and father.
Climb is:
About bringing people together through real estate.

What do you love about San Francisco?

I love experiencing all the diversity and evolving neighborhoods of San Francisco. From the coastal fog to the sunny bay, there is something for everyone in San Francisco, and we embrace that.

Michael's Properties