Vi Pavlicevich

Top Producer, Broker Associate

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  CalBRE 01906246

  • Rookie of the Year 2012, Top Producer Since 2012
  • Emphasis on New Construction & Luxury High-Rises
  • Mission Bay Resident

Agent Profile

Vi’s comprehensive experience in real estate combined with her deep knowledge of San Francisco’s diverse neighborhoods has made her an invaluable partner in buying or selling a home. Vi takes time to understand and to carefully listen to the needs of her clients and strives to build relationships based on trust, integrity, and confidence.

Buying or selling a home is an emotional process that may bring unanticipated stress. Vi’s experience and intuition helps guide her clients through the complexities that may arise during escrow. Vi is involved and invested at every aspect of the transaction process, and is committed to making the process as smooth and rewarding as possible. Whether effectively negotiating a competitive deal for her buyer or providing innovative marketing strategies for her seller, Vi goes the extra mile to ensure each sale reaches its full potential.

Whether you are a first-time home buyer, a trading veteran, or an investor, Vi can offer you the highest level of service with an exceptional knowledge of the continuously evolving market trends.

When not looking for the next real estate deal, Vi is traveling, attending NBA games, and spending time with her two children. Vi has lived and owned in Mission Bay for the last 5 years with her family, and is very excited to have witnessed the continuous change in the neighborhood; this includes welcoming the Championship Golden State Warriors Family into the neighborhood in 2019. She believes there is no greater satisfaction than being a homeowner.

Let Vi help you find the keys to your new home.


“To begin, Vi knows all the San Francisco areas very well, including all the new developments. She is transparent with her opinions, offering good perspective from both primary residence and investment standpoints. She has a fantastic network in the real estate market, whether it was with listing agents (which could make or break a deal) or mortgage brokers and contractors. Her best quality is her ability to match my intensity when it came to finding a property. I entered the market when competition was incredible, which required decisiveness and intensity. Vi was totally on-the-ball, sending me listings as soon as they came on the market, drafting offer letters within hours of us deciding to execute (even completing one near midnight), quickly turning around any questions or research requests I had, and accurately probing listing agents about demand and interest levels of each unit. Though I hope no one needs to endure such crazy bidding wars, rest assured that Vi will guide you through the process. Of course, it also helps that she is one of the friendliest people I know. In the end, 20+ positive reviews can only tell half the story, as simple paragraphs would not do justice to the help she provided. Any prospective home buyer/seller will just have to give her a call and see for themselves. “
– Sun

“We worked with Vi because we found that she covered the Mission Bay/South Beach area and was the recommended agent on a few Curbed SF articles. We were impressed from the first time we met her for her knowledge and friendliness. Throughout the buying process she was very, very responsive and accessible via phone or email. She never pressured us into buying and even suggested strategies to help us get a suitable home within our price range. The entire transaction was very smooth, and given we are first-time home buyers, it was great working with someone whom we trusted and who could guide us along the process. Will definitely recommend and work with again!”
– Chou

“Vi helped me buy my first home in early 2013. Although she specializes in San Francisco and surrounding areas, her knowledge of the South Bay was as good as any other realtor I’ve met in my area. Before we began, I appreciated that she discussed my budget with me in depth and led me to be more realistic about what I could afford. The houses in my range were all going for above asking, so I had to adjust my expectations.

“I found my house right away–within two weeks, which I didn’t expect to happen since the market was so hot. Vi and I both knew we had struck gold and had to move on it right away. Unlike the other houses in my range, there was no offer date set, so I put an offer in hours after I toured the house. The paperwork was signed the next morning, and moments after, another offer came in. Without her advice to put an offer in right away, I would have lost the house. It was a bit scary, but she knew exactly what she was doing. Vi also leveraged what she knew about the sellers when she wrote the offer. The realtor had told us that they hadn’t yet started looking and were more casual about this sale, so my offer included an opportunity to rent back to take some of the pressure off. The sellers said this sealed the deal for them, because I didn’t offer much over asking.

“I was continuously impressed by Vi’s skills throughout every step of the process. The mountain of paperwork became less intimidating because she was able to explain everything simply and accurately. I could reach her at any time on any day–it felt like I was her only client. My budget was probably smaller than 95% of her clients, but she never made me feel like it. This was a huge milestone in my life and I couldn’t imagine using anyone other than Vi. She has me for life!”
– Laufer

“I had the best experience working with Vi! She was able to sell my loft extremely fast, at the price I was looking for. At the same time, she managed to keep my expenditures very low (staging, painting, giving me the option to inhabit the unit while on the market), and she recommended talented and affordable professionals. Furthermore, Vi has a deep knowledge of the SOMA market and this constitutes a tremendous advantage with regards to pricing strategy and negotiation stages. Vi is reachable during the day, evenings and weekends–answering immediately, patiently and precisely all of my more or less random questions! I can tell Vi is passionate about what she does, and this greatly facilitates the transaction as a whole. “
– Bioux

“Vi was very receptive to what I was looking for during my search for my first house…her knowledge and intuition brought us outside San Francisco, helping me find my very first home in a great neighborhood that I may not have considered initially. Vi is very knowledgeable about the real estate market and availability of homes in the entire Bay Area. I highly recommend Vi to anyone looking to buy a home!”
– Newton

“I’m really happy that I worked with Vi during my house hunt. She’s exactly what I was looking for in a broker–smart, responsive, and down-to-earth. She knows more about the peculiarities of San Francisco’s housing market than anyone else I know. Whenever I called or emailed or texted her with a question, she answered right away, which is a big deal to me, given how quickly properties in the city go on and off the market. Most important, Vi was always honest with me. Real estate folks have a reputation for sugar coating things, but Vi tells it like it is, which I really appreciate. I trust her, and because of that, I’ve already referred her to my friends who are looking for houses in the city. Vi helped me find the perfect place, and now I’m all moved in. I can’t imagine moving anywhere else, but if I ever decide to sell this place and buy another, I’m definitely working with Vi.”
– Sangria

“In late 2012, I contacted Vi and told her I was looking for an investment property. I live in San Jose and I was in no rush to buy. I wanted a good deal on a condo that would be easy to rent and generate both a healthy cap rate and strong capital appreciation. After letting Vi know my intentions, she educated me about the different areas of San Francisco. She told me about off-market listings and investment opportunities in buildings that were in litigation. She was extremely knowledgeable and patient with me every step of the way. Vi understood that I wanted a good deal and she never tried to force me into a purchase that she didn’t consider a great value and would consider adding to her own investment portfolio. After about two months, Vi excitedly told me about an off-market, short sale opportunity and told me I needed to see the property and submit an offer immediately if I were interested. I saw the 1 bedroom, 830 sq. ft. condo in South Beach and I loved it. I closed 30 days later for $601k. I knew Vi had found me an incredible deal but I didn’t realize how much she had saved me until 3 weeks later when a unit in the same building on a lower floor that was 100 sq. ft. smaller closed for $650k. Besides getting me a fantastic price, Vi also helped rent this unit and I now have positive cash flow with only a 20% down payment. I never thought that would be possible. Thank you Vi! Anyone looking for a great deal in San Francisco needs to contact Vi.”
– Aaron

“When I interviewed listing agents to sell my home in Saratoga, I had a certain price in mind. Before I met Vi, other agents told me my price was too high and that I was “dreaming” if I thought that my home was worth that much. When Vi came in, it was a totally different story. Vi thought my price was aggressive, but attainable. Her online marketing approach, creative ideas, and fresh energy all told me that this is an agent with the skills and the attitude to make this happen. Vi started building interest in the property immediately by showing it off-market for several weeks. By the time we had two open houses and started collecting offers, over 200 interested parties had come through. The evening we accepted offers, Vi didn’t just present them and have me choose the best one like so many Realtors would do. She worked her magic and leveraged those relationships she had been building for the previous four weeks and by the end of the night she had brought the best offer up $100,000 to the number I was targeting from the start. $100,000, that’s incredible! In retrospect, my price probably was a bit high but thanks to Vi’s ability to market the home and negotiate relentlessly on my behalf, it happened. Vi combines superior knowledge, ethical behavior and hard work to get the best possible results for her clients. I very highly recommend working with Vi. She is the best in the business.”
– Julian

“Having never lived in the city before, Vi was a great help in my housing search. She is extremely knowledgeable about the different areas of the city, and she really took the time to get to know me and what I was looking for. Vi is extremely diligent about sending listings out, which really allowed me to see what my options were. The thing I liked most about working with her was that she was very honest about her feelings about certain units and whether they were a good fit for me or not. All around she was a pleasure to work with.”
– P. Kim

“In late 2011, we met several realtors at various open houses during a visit to San Francisco while doing research for investment property. Vi really stood out and stayed in touch with us in the months prior to our return visit. As “out of State” buyers with limited time, Vi scheduled a full weekend of open houses prior to our arrival which enabled us to find that perfect property. Vi’s professionalism, expertise, enthusiasm & unending committment to her clients made all the difference in our purchase. We value our realtor-client relationship and look forward to working with Vi in the future for all our real estate needs in the SF area.”
– K&J Judkins

“Vi is an awesome real estate agent that guided me through the purchase my first SF property – Madrone in Mission Bay. She worked extremely hard to find the right property, had a great understanding of the city, was well connected with the people in SF real estate market, never too pushy, and very professional as well as ethical.”
– D. Wong

“Homes are selling faster than ever in San Francisco. As a first time homebuyer, it can be quite a daunting experience looking for your first home in the just right location at just the right price. I had searched for nearly 9-months before having met Vi with no luck at all. After meeting Vi at an open house, I knew I found the right buyers agent to work with. Vi’s understanding of the market, her organization, and get after it attitude helped me not only find the right investment, but an amazing home. I highly recommend Vi as an agent and I cant wait to work with her again on my 2nd property!”
– H. Behzadi

“Vi recently helped me purchase a condo in SOMA/South Beach in SF, providing her services from search through post-move-in (a four-month process). Given that I was a first-time home buyer, she was extremely knowledgeable and helpful. Her service was extremely professional, prompt, and friendly. Overall, Vi went above and beyond expectations to make sure I could find the perfect home. Vi was extremely proactive in finding homes that fit my ideal location, budget, and most importantly the exact style I was looking for. In fact, I decided to select her as my agent because she reached out to me after an open house, providing me with off-market listings she thought I might be interested in.

“Another key factor was how knowledgeable she is with condos in SOMA, South Beach and Mission Bay–she herself is a condo owner in the area. Once I found a place I was ready to put an offer on, Vi was extremely involved in every step of the process. Both her responsiveness and her patience were critical since 1) I was under a tight timeline to put an offer and close and 2) many of the steps were new to me. On average, her turnaround on email/texts/calls was 2-4 hours. Never once in the process did it take longer than 10 hours, and typically she’d respond immediately if not in an hour or two. She always explained all of the details, and never made me feel rushed.

“Vi delivered excellent value given the sheer amount of time that she dedicated to my home search. All in all she spent countless hours showing me units, sending me updates, and most importantly walking me through each step of the closing process once I got there. She was always working for me, including late nights and on weekends. Given the tight timeline, this was critical as it meant the difference in whether my offer/terms were accepted or not. On top of helping me with standard procedures, she went above and beyond by helping me obtain homeowner’s insurance, and even negotiated that the seller fix defects/blemishes discovered during the inspections. She even secured the handyman to do the work just prior to my move-in, making the effort on my end minimal. Most importantly, in a market with tight supply Vi was still able to negotiate a price under asking. That in itself was well worth the value of her services, let alone all of the support she provided me while I was going through the closing process. Given her full dedication to my search, the extra services she secured, and her ability to negotiate, I would highly recommend Vi to anyone looking for an agent.”
– K. Toda

“I cannot express enough what an advocate she had been for me through the whole process. She was vigilant against the selling agent and keeping my best interests in mind. She provided a caring and guiding hand for me through the whole process. And yet, months later, she still checks in to make sure I am satisfied with my purchase and offers resources–some of which I have taken up–to take care of my new home! From me and my family, many thanks.”
– T. Le

“Okay, it wasn’t the biggest deal in the world, a very nice little pied-à-terre my wife and I purchased in Potrero Hill, but Vi Pavlicevich sure made us feel that way. She was just spectacular. Throughout the entire process, from tipping us off early to the property before it came on the the market to the closing earlier today, she was always a step ahead and completely responsive to all of our needs. She was informed, informative, organized, energetic and endlessly thoughtful on our behalf. It just doesn’t get any better.
In a business where relationships count and smarts and service make all the difference, she represented Climb in the best possible way. We want you to know she was an absolute pleasure to work with and anytime we have a need for a realtor, we will be back to Vi and Climb. “
– Mudd

“Vi’s passion for real estate is only paralleled by her commitment to her client. Strategic, intuitive and always on the pulse, she truly understands the market and how to interpret it to her clients needs and the right action or actions to take. This unique ability allowed me to not only sell my condo for a record per square foot price, but to garner the right attention, from the right buyers, leading to the most beneficial of outcomes. Needless to say, I would recommend Vi to my colleagues and friends.”
– Queza

“I previously worked with Vi to sell my home and she did such an incredible job that I called on her again to help me find an investment property in SF. Just as I started to feel priced-out of the quickly recovering market, Vi found me a fantastic off-market 2 bedroom on Berry Street that seemed too good to be true. She explained to me that this building was in litigation because of SB 800 and put me in contact with a mortgage broker who would finance the building. I purchased in July and this unit closed at the lowest cost per square foot in the building in 2013. In a rising market, that was quite an accomplishment. I now have a great investment in SF and I have a paper profit from the start. If I never found Vi, I would have never known of this off-market deal. I would have probably gotten discouraged by the rising prices and given up my search. Instead, I’m thrilled with my purchase and I look forward to working with Vi again on my next investment.”
– Julian


Residence #335 at Madrone is a desirable 2 bedroom, 2 bathroom split floor plan with floor-to-ceiling windows looking out into the beautiful Downtown and Bay Bridge.

Vi shares her knowledge of construction in the Mission Bay District and The Madrone in San Francisco.

My name:
Vi Pavlicevich
I am:
Always looking for a great real estate investment.
Proudest Moment:
Watching the Warriors beat the Mavericks in the 2007 playoffs.
Biggest Challenge:
Surviving three Chicago winters as a CA native.
Alarm Clock:
My son baby-talking in his crib.
Perfect Day:
Successfully negotiating the below market rate purchase of my buyer’s dream home.
First Job:
Salesgirl at Nordstrom: did it for the employee discount.
Super Hero Power:
The ability to travel through time.
Favorite SF Neighborhood:
Mission Bay, where I've been a homeowner for 5 years.
Is the first step to achievement. Courage and perseverance take you the rest of the way.
Climb is:
Urban, diverse, and forward-thinking, just like San Francisco.

What inspires you about San Francisco?

I'm inspired by the entrepreneurial spirit of the city. San Francisco, and especially SOMA, is the epicenter of start-up companies big and small. It's exciting and motivating to be around that type of energy.

Vi's Properties